Cineverse’s unrated slasher threequel Terrifier 3 grossed out $2.6M in previews on Thursday which began at 8PM. There’s speculation that this microbudget movie, which cost Cineverse under $5M in its entirety for acquisition and P&A, will topple Warner Bros’ Joker: Folie à Deux from the top spot of the box office in its second weekend with an $11M+ take. We will see. It all depends if Cineverse’s thrifty marketing campaign finds a greater audience beyond the core it’s promoting to; their streaming subs and Blooding Disgusting followers. The Damien Leone written and directed horror movie is 94% with Rotten Tomatoes audiences, and 78% with critics. Comscore/Screen Engine’s PostTrak didn’t capture audience exits on the pic.
The early box office numbers putting Terrifier 3 at No. 1 after early previews are far beyond our expectations and we are thrilled to see how strongly the Terrifier fanbase has come out in support of the franchise’s new chapter,” said Cineverse Chairman/CEO Chris McGurk in a statement this AM. “This success is proof that a quality indie film can hold its own theatrically despite being unrated and going up against big studio features and buzzy festival darlings, and is a testament to Phil and Damien’s vision and connection to those most passionate about the horror genre.”
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Joker 2 ended its first week with $44.55M after a $1.1M Thursday, -12% from Wednesday. That first week take is 19% behind the first week of Marvel Studios’ bomb The Marvels which did $54.8M (yes, it was a PG-13 film, just the lowest in the MCU by sheer comp), but it’s 15% ahead of Warner Bros’ Furiosa‘s first week which did $38.9M. Marvels dropped 72% in its second weekend, the worst ever for an MCU title, while Furiosa declined -60% in its sophomore session. Marvels ended its domestic run at $84.5M, while Furiosa settled at $67.4M.
Other previews from last night include Focus Features Morgan Neville directed Pharrell Williams LEGO documentary, Piece by Piece, which did $450K from 1,500 theaters. It’s expected to make anywhere from $3M-$9M this weekend. The docu received a 60% definite recommend and 4 1/2 stars on PostTrak last night. Previews began at 2PM. Critics like it at 86% RT.
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