The Honey browser extension, a tool widely promoted by social media influencers for finding discounts, is facing allegations of misleading practices. YouTuber MegaLag claimed in a recent video that Honey, owned by PayPal, selectively displays discount codes at checkout, prioritizing those that benefit its business partners over better deals available to users.
MegaLag explained that Honey sometimes shows smaller discounts, such as 5% off, even when more significant savings, like 30%, are available. This practice reportedly occurs because Honey partners with businesses that dictate which codes are promoted, potentially costing consumers money. He further alleged that these actions contradict the extension’s promise to provide the best deals automatically.
The accusations extend to how Honey affects influencers. MegaLag claimed the extension reattributes sales made through affiliate links, ensuring Honey, not the influencers, receives credit for the sale. This denies influencers the commissions they would typically earn for driving purchases, undermining their revenue streams.
These revelations sparked backlash on social media. Users on X, formerly known as Twitter, criticized Honey for what they perceive as predatory practices. One user warned, “If you’re using the Honey browser extension, remove it. This is predatory and bad for customers, brands, and content creators.” Another highlighted previous security concerns raised by Amazon about Honey, stating, “Now this video from MegaLag shows in detail how Honey is outright stealing commissions from YouTubers.”
Honey and PayPal have yet to comment on these allegations. The controversy has reignited concerns about the transparency of browser extensions and their impact on consumers and content creators alike. This case serves as a reminder for consumers to remain vigilant when using browser tools that claim to enhance their shopping experience.