Starbucks pumpkin spice latte launching earlier than ever

Starbucks’ pumpkin spice latte release Dates

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Starbucks is bringing back its pumpkin spice lineup earlier than ever before.

Why it matters: The coffee giant has been reeling from a slowdown in sales in recent months and has been under pressure to make changes.

• Last week, Starbucks appointed Brian Niccol as its chairman and CEO effective Sept. 9.

When does Starbucks fall menu 2024 start

Driving the news: Starbucks announced Wednesday that its fall menu will return Thursday, Aug. 22 — two days earlier than last year.

• The pumpkin spice craze was born 21 years ago in 2003 when the pumpkin drink first debuted.

Starbucks PSL, seasonal drinks drive sales

The big picture: Seasonal drinks and limited-time offers have driven sales and traffic for the company in the past.

• Starbucks says 10% of sales come from returning favorites of its most popular seasonal beverage.

What we're watching: There's been strong consumer demand for fall products launching earlier between Summerween trending on social with 124.3 million TikTok posts, #CodeOrange (67,000 posts on TikTok) and the Augtober trend.

Starbucks fall menu includes pumpkin muffin, pumpkin coffee beverages and Apple Crisp flavored drinks. Photo: Courtesy of Starbucks

Starbucks fall menu includes pumpkin, apple drinks

Zoom in: The 2024 fall menu includes the classic Pumpkin Spice Latte, Pumpkin Cream Cold Brew and the Iced Pumpkin Cream Chai that debuted in 2023.

• The Apple Crisp Oatmilk Macchiato and Iced Apple Crisp Oatmilk Shaken Espresso also return and are joined by the new Iced Apple Crisp Nondairy Cream Chai.
• For food, the Pumpkin Cream Cheese Muffin and Baked Apple Croissant return and are joined by the new Raccoon Cake Pop.
• Two additional fall drinks are only available in the Starbucks app — the Iced Caramel Apple Cream Latte and the Iced Honey Apple Almondmilk Flat White.

What they're saying: The chain said the new drinks are to "complement the range of beverages designed to meet the flavor profiles of our Gen Z and Millennial customers" who "increasingly favor tea-based, cold and non-dairy beverages."

Dunkin' pumpkin spice 2024 release date

What's next: Dunkin' hasn't confirmed when it will launch its pumpkin and fall menu but the 2024 release is already late compared to recent years.

• In 2022, Dunkin' launched pumpkin products on Aug. 10 and it returned Aug. 16 last year.

Yes, but: The brand's pumpkin coffee creamers have returned and Dunkin' Spiked Pumpkin Spice Iced Latte is available in grocery stores across 27 states.

SOURCE